Generative AI models now handle 41% of initial brand concept work across Canadian studios. Here's how Midjourney v7 and Stable Diffusion XL Turbo rewrote our production pipeline.
From Firefly's inpainting to Runway's motion work, these six tools form the core production stack across Canadian AI design studios.
AI studios charge 40–55% less than traditional agencies for brand packages, but the speed difference is the bigger story. Here are actual project costs from 8 Canadian firms.
How we move from client brief to final assets in 12 business days using a structured AI design workflow. Includes prompt templates and quality gates.
Raw AI output has predictable failure modes: letterform distortion, colour drift, and symbol incoherence. Here's how to diagnose and solve each one.
Generic AI models can't maintain a consistent brand voice across 200 assets. Here's when and how to train custom LoRA or Dreambooth models, with real costs and timelines.
Not all AI design studios have real technical capability. Here's a 6-question checklist to separate prompt hobbyists from production-grade teams.
Week-by-week breakdown of a full brand system project using AI tools—from discovery to 60-asset delivery. Includes tool stack and hour allocation.
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